Choosing Colors

1. What sort of color tools do you have to inspire me?

2. How can Devine® help me make color decisions effortlessly?

3. Can I only choose colors from the same palette circle?

4. How many colors can I have in my house?

5. Is Devine Color a 'full spectrum' paint?

6. Why do you only have 4 whites?

7. Can I lighten or darken a color?

8. I am trying to make a room look brighter. What colors do you suggest?

9. Do you still make a color if I don't see it on your site?

Choosing Products

1. Do I need to prime?

2. What's up with your finish names?

3. How much paint will I need?

4. What is the square foot coverage of your paint?

5. How much VOC does your paint have?

6. Is your paint safe to use around children and pets?

7. Can I use your paint on cabinets or furniture?

8. How long will the paint last once opened?

9. Is your paint washable?

10. How many coats will I have to paint?

11. You claim your paint is "thick like yogurt". Do I need to dilute it or use any special rollers or brushes?

Ordering Online

1. How long will it take for my order to arrive?

2. Are there any dealers in my area?

3. How much is shipping?

4. How can I see your colors in person?

5. Are the colors on the website accurate?



Choosing Colors


1. What sorts of color tools do you have to inspire me?

We help you eliminate color indecision and painting risks with real paint color tools available in all Devine Color collections.

Finger-Daubed Paint Palettes
The Devine Color Paint Palettes are the only handmade artist's palettes of its kind in the paint industry. Other companies produce "copies" of their colors on small, dyed chips. We finger-paint ours into individual color families so that you can see the true colors and recognize the ones you love. Each page becomes a color compass that-when held next to fabric, wood and accessories-makes the perfect colors jump out of the page.

The Mini Paint Pouch®
We at Devine Color love squeezable color. Cut the corner of our Mini Paint Pouch®, squeeze out the color onto a paper plate and spread the sample on your wall. The pouch approach eliminates messy side spills from jars-less clean up for you. Each pouch spreads an 18" x 18" area of color.

Sprayed Paint Pages
Take your wall color wherever you go-it fits in your purse so you can take it out and compare it as you treasure-hunt for room accessories. Or, move your color around the room to experience it in different levels of light.

2. How can Devine® help me make color decisions effortlessly?
It Begins with the Trend-Proof Collection
Inspired by nature's perfect color relations, the 11 trend-proof paint palettes were created by artist, founder and color philosopher Gretchen Schauffler with the goal of creating harmony... not monotony, contrast or conflict.

Once you bring together the things in your home that will "live" with your paint colors-the old, new borrowed and true-the palettes will begin to act like a color compass, directing your intuition to the perfect choices and creating a look that was truly meant to be.

Colors in this collection include the neutrals-Pebbles & Creams, Pacific Trail Mix and Espresso Beans-plus six saturated color palettes-Valley Vineyards & Spices, Cool Grasses & Evergreens, Natural Blondes, Desert Lights, Silver Skies and Ocean Tide Pools. Sweet & Hot Beans and Woven Tattles & Spun Tales continue the richness of our storyline.

Next Stop: The Colors Well-Traveled Collection
Color relationships from cultures, art and landscapes abroad are the inspirations for these palettes. They represent the "life and times" of trend. Shanghai Noon, Pieces of Paradise and French Casino are fresh, focused and reminiscent of very special discoveries and places.

Nature's Palette: The Flora-Fauna Collection
Imagine a Devine iguana in the rainforest, or a praying Devine mantis on a branch of an exotic plant. Perhaps a stroll through the animal exhibit at the local zoo inspires you. The three collections that comprise our Flora-Fauna palette are rich, vibrant and wonderfully alive.

3. Can I only choose colors from the same palette circle?
Absolutely not! Our palettes are broken down into families to represent color tones. Devine Color® offers three neutral palettes — light (Pebbles and Creams), medium (Pacific Trail Mix) and dark (Espresso Blends) - in addition to the blues, reds, greens, yellows, etc., in our 11-palette Trend Proof Collection.

We suggest you choose your main color from one of the three neutral palettes, then about 5 to 9 additional colors from the other palettes to create a personal palette which is uniquely you! You can choose multiple colors from one palette. For example: Devine Cocoa, Devine Latte and Devine Steamer are all from the Espresso Blends palette and all would look great together in your home. If you would like more help, please feel free to call us toll free at 1-888-MY-DEVINE (1-888-693-3846) or (978)463-1851.

4. How many colors can I have in my house?
The average Devine Color home has 6 to 9 colors, but how many or how few colors you choose is entirely your decision. Creating a palette for your home, that is personal to you, is what is important.

5. Is Devine Color a 'full spectrum' paint?
No. The term "full spectrum" refers to paint in which no black pigments are used to create the final color mixture; rather, a mixture of many different colorants is used to achieve a black. Our colors have been formulated so the SMALLEST amounts of additional colorants are used to achieve the desired color. We believe this creates more stability in the color and reduces the potential for shifting to different aspects of its formula with different lighting scenarios.

6. Why do you only have four whites?
Our whites have been formulated to coordinate beautifully with the rest of our colors. Vanilla, Whip, Icing and Pique are natural whites that create harmony with our colors and coordinate with other natural surfaces of the home.

7. Can I lighten or darken a color?
Yes. Keep in mind when reducing or increasing a color formula, unintentional subtleties of the color can become more pronounced (i.e., more red/pink or green/gray). We suggest you find a color that is already lighter or darker in its original formula. Also, please do not add white to a paint color to make it lighter. Lightening a color is best done by reducing the formula at the time of tinting. Please call toll free at 1-888-MY-DEVINE (1-888-693-3846) or (978)463-1851 if you would like help with this.

8. I am trying to make a room look brighter. What colors do you suggest?
Without proper lighting a light, bright color will still look dull and gray in the shadowed areas of the room. Add an extra lamp or sconce and then choose the color you love!

9. Do you still make a color if I don't see it on your site?
Yes. All of our color formulas from retired colors are available in quarts and gallons. A retired color is only available in quarts and gallons. No Mini Paint Pouch® or paint pages are available for retired colors. Please call toll free at 1-888-MY-DEVINE (1-888-693-3846) or (978)463-1851 if you would like help with a retired or discontinued color.

Choosing Products


1. Do I need to prime?
We recommend you prime Devine Concealer Primer if your home recently underwent construction or was patched, or if your walls have surface problems such as cracks or uneven surface texture. Also, prime if you have an uneven color base, which would occur if you are painting two walls of different colors with the same color. Also, you should prime if the wall you will be covering was painted with oil-based paint. Acrylic latex paint will not adhere to oil-based paint without a proper primer. There is no need to prime if you are painting one Devine color over another.

2. What's up with your finish names?
Our paints lavish walls with fabric-like finishes that beckon to be touched long after the paint dries. How could we go with the same old nomenclature? Devine Delicate™ delivers the subtle shine of eggshell; Devine Powder™ is our version of flat, or matte; Devine Luscious™ is reminiscent of the look of satin; Devine Canopy™ is made for ceilings; and Devine Concealer™, of course, is our primer. pdf coming Tuesday

Devine Delicate™ Wall Finish makes colors look luminous, sublime, transcendent-the same qualities chiffon fabric gives to color. Our original, breakthrough paint finish, Delicate imparts gentle illumination that is ideal for all walls and ceilings.

Sheen: 5% - 18% at a 60° angle. Washable, just use a little soap and water. Contains zero VOCs, as measured by EPA Method 24.

Devine Powder™ Wall Finish makes colors look powdery soft... like chamois suede. The soft matte look is perfect with “old world” brocades, suede, velvets, damasks, linens, antiques and honed granite.

Sheen: 2% - 5% at a 60° angle. Washable, just use a little soap and water. Contains zero VOCs, as measured by EPA Method 24.

Devine Luscious™ Wall and Trim Finish creates a shiny, glossy look-like nail polish. It is ideal for wood trim, bathrooms, laundry rooms-anywhere you want light to produce the effects of drama, an accent or sparkle.

Sheen: 30% - 70% at a 60° angle. Washable, just use a little soap and water. Contains zero VOCs, as measured by EPA Method 24.

Devine Canopy™ Wall Finish is the ideal choice when it's time to paint the ceiling. Our no-glare, low spatter, flat ceiling paint hides surface imperfections as it provides good light diffusion.

Sheen: 2% - 5% at a 60° angle. Contains zero VOCs, as measured by EPA Method 24.

Devine Concealer™ Wall Finish is the perfect primer to use before you apply your Devine color. Concealer helps cover difficult stains, seal porous surfaces and promote adhesion without sanding. It's also fast drying and tintable.

Sheen: 30% - 70% at a 60° angle. Low odor and low VOC. Washable, just use a little soap and water.
All Devine Color paints are available at your local dealer in quarts, gallons and or online at devinecolor.com.

3. How much paint will I need?
One gallon of paint will cover approximately 400 square feet. Calculate accordingly. On-line calculator

4. What is the square foot coverage of your paint?
400 square feet per gallon

5. How many VOC's does your paint have?
All paints sold on devinecolor.com have less than 50 grams of VOC per liter minus water. Our Devine Concealer Wall Finish has less than three grams of VOC per liter minus water.

6. Is your paint safe to use around children and pets?
Yes, it definitely is, although it might get a bit messy. We suggest keeping pet paws out of the paint tray.

7. Can I use your paint on cabinets or furniture?
Yes. Proper surface preparation is needed and we recommend using the Devine Luscious Wall and Trim Finish.

8. How long will the paint last once opened?
Stored in a cool dry place with a proper seal on the can, Devine Paint can last for years. We do recommend storing extra paint in a container that is not see-through, and with as little air space as possible to extend the life of your paint.

9. Is your paint washable?
Yes, our paint is washable. Use a mild dish soap and soft cloth. Excessive pressure or rubbing with a coarse sponge could damage the finish.

10. How many coats will I have to paint?
Our paint is able to cover in one coat in many cases; however, most homeowners choose to do two coats.

11. Our paint is "rich like yogurt". Do I need to dilute it or use any special rollers or brushes?
Yes, our paint is "rich like yogurt"; however, no dilution or special application products are necessary. A good quality brush and ˝" nap roller work great. The more texture you have on your wall the higher the roller nap should be to ensure you get into all the crevices. Keep your roller and brush properly soaked to help with coverage.
Ordering Online

1. How long will it take for my order to arrive?
All gallons and quarts of paint are shipped via FedEx Ground. Refer to the FedEx Service Map from origination zip code 28677 for estimated shipping days. All color samples are shipped via USPS and delivery time is an estimated 3 to 5 business days.

2. Are there any dealers in my area?
Please check our retail locations section.

3. How much is shipping?
Currently, shipping on all Devinecolor.com orders is included. We are able to offer expedited shipping at an additional charge that is calculated based on the weight of the items ordered and the destination. Please call toll free at 1-888-MY-DEVINE (1-888-693-3846) or (978) 463-1851 if you would like to place an order with expedited shipping.

4. How can I see your colors in person?
All of our colors can be purchased in palette form so you can see the real color finger daubed in actual Devine paint. They can also be viewed in person at one of our retail locations.

5. Are the colors on the website accurate?
We try to present them as close as possible; however, they are not entirely accurate. Both screen color settings and the shine of the screen itself shift colors from their true value. The most accurate way to view our colors is with the handmade palette in the room you intend to paint. This will give you the actual lighting of the area in which the color will be painted.

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