Devine Color Press Releases

  1. Devine Paint and Wallpaper

    Devine Color Introduces a Collection of Interior Paints and Self-Adhesive Wallpapers

    April 1st, 2014

    Devine Color Introduces a Curated Collection Of Interior Paints and Coordinated Self-Adhesive Wallpapers to help homeowners tackle smaller DIY decorating projects with style and ease, Devine Color has created a new collection of 12 beautiful, trend-proof interior paint colors, offered – for the first time ever – alongside a selection of six coordinated, self-adhesive wallpaper patterns. The new paint collection and Devine Color wallpapers are available nationwide at Target stores.

  2. Devine Color: Dwell on Design

    Devine Color Partners with ASID to Offer Designers Exclusive Access

    June 20th, 2013

    Devine Color, a premium paint brand that became nationally available in April 2013, is rolling out a new partnership with the American Society of Interior Designers (ASID) at Dwell on Design in Los Angeles on June 21-23. A new Designer Access Program grants professionals wholesale pricing with a 35 percent ongoing discount. Also offered is complimentary Devine Color Deluxe Swatches, personal service from the Devine Color Support Team and opportunities for future rewards and recognition.

  3. Devine Color Debuts Enhanced Formula For Its 19 Unique Boutique Collections

    June 10th, 2013

    Devine Color, which became nationally available in April 2013, is debuting its new and improved paint formula at NeoCon in Chicago from June 10-12. The reformulation of Devine Color Creamy Wall Coatings delivers a Zero VOC interior paint that is easy to apply and boasts a fabric-like finish enhanced with light-enhancing pigments.

  4. Devine Color Partners with American Society of Interior Designers

    April 5th, 2013

    Devine Color partnered with ASID because we believe that connecting with interior designers and industry representatives is critical to success. Through our creamy wall coatings, our goal is to give ASID members an alternative solution that better complements their design approach. Look for Devine Color in Icon Magazine, member e-blasts and at Dwell on Design.

  5. Gretchen Schauffler, Founder & Creative Director

    April 5th, 2013

    When Devine Color Founder Gretchen Schauffler was 10 years old, her mother moved the family from San Juan, Puerto Rico to Portland, Oregon. While living in the Pacific Northwest, Gretchen craved the vibrant colors of Puerto Rico, where buildings are brightly hued and the Caribbean Ocean sparkles with blues and greens. To express herself and stay tied to her roots, she began incorporating color into her home.